Marketing Research

March 10, 2025

Abdulaleem Anjolaoluwa Ademola-Osinuga

UB70199BBU79348

Insights from Marketing Research: A Strategic Overview

This essay explores the critical role of marketing research in organizational decision-making. It outlines various research types, including competitive analysis and customer journey mapping. The paper emphasizes essential techniques such as surveys and focus groups, highlighting how effective marketing research aids in understanding market viability and drives strategic business decisions.

Click here: Understanding Market Viability

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Assignment Transcript

This assignment delves into the significance of marketing research within organizations. It presents a structured analysis of its processes, types, and impact on decision-making. By discussing essential techniques like surveys, interviews, and focus groups, the research underscores the importance of gathering customer insights to enhance product viability and market positioning. The essay illustrates the systematic nature of marketing research and its role in fostering organizational growth and sustainability. Challenges and downsides of conducting market research are also addressed, providing a comprehensive view of the field. Ultimately, this work advocates for informed decision-making through meticulous research to ensure long-term success in today’s competitive marketplace.

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